Privacy Policy

This Privacy Policy stipulates how your personal information is collected, used, and shared when you visit or buy from dmkfitbands.com (the Site).

PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, which includes information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. In addition, as you view and browse the Site, we collect information in relation to the individual web pages or products that you view, what websites or search terms referred you to the Site, as well as information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

When you use our website, you (the visitor) agree to allow third parties to process your IP address to identify your location for the purpose of currency conversion. You also agree to have that currency stored in a session cookie in your browser (a temporary cookie which gets automatically removed when you close your browser). We do this in order for the selected currency to remain selected and consistent when browsing our website so that the prices can convert to your (the visitor) local currency.

We collect device information via the following technologies:

  • “Log files” are used to track actions that occur on the Site, and collect data including your IP address, Internet service provider, browser type, referring/exit pages, and date/time stamps.
  • “Web beacons”, “tags”, and “pixels” are electronic files that record information about how you browse the Site.
  • “Cookies” are data files that are placed on your device or computer and usually include an anonymous unique identifier. If you would like to find out more information about cookies or how to disable them, please visit http://www.allaboutcookies.org.

Please note, when you purchase a product from the Site or attempt to make a purchase through the Site, we collect personal information from you which includes your name, billing address, shipping address, payment information (including credit card number and details), email address and phone number. This information is referred to as ‘Order Information’.

“Personal Information” referenced in this Privacy Policy refers to Device information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?
The information we collect from ‘Order Information’ is used to fulfil any orders that are placed through the Site (including processing your payment information, organise shipping of your purchase and providing you with invoices and/or order confirmations.

We may use Order Information to:

  • Get in touch with you regarding your purchase
  • Audit our orders for potential risk or fraud
  • Send you advertising material relating to our products and services.

Device Information (in particular, your IP address) is collected to help us identify any potential risk or fraud occurring on the Site. Additionally, this information is also used to improve and optimize the Site. For instance, the Device information collected can generate analytics on how our customers browse and interact with the Site and can assess how successful our marketing and advertising campaigns have been.


SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us as described above.  

For example, we use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.

You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING

We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

If you would like to learn more on how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

If you would like to opt out of targeted advertising, you can do so at the following links:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

You can also choose to opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS
You have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

DATA RETENTION
When you place an order through the Site, we will retain your Order Information for our records unless and until you ask us to delete this information.

CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at info@dmkfitbands.com